Image via WikipediaI've always thought that the media and companies over-hyped Twitter. It works for them cause its a one place for information gathering but its not great for marketing if only 7% of the consumers are even on twitter(of course they don't say 7% of what, could be 7% of all people on earth and that would be completely different than 7% of the US popluation with computers).
Marketing: Study Says Most Brands Still Irrelevant on Twitter - Advertising Age - Digital 
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